Digital Globalization Services
Your expert partner for
As a Startup or SME, you need an independent globalization partner who can personalise and optimise the globalization process whilst providing a better return on investment than an inhouse team or agency.
I can adapt and translate your software, applications and websites into 25 other languages to make them linguistically, culturally and legally appropriate for your target countries.
I offer on-site, fully customized, corporate training courses on every aspect of digital globalization to enable companies to create successful international expansion programmes. Learn more.
Join one of my workshops and discover how to globalise your web presence, or learn how to develop an international web-based startup using WordPress, social media and other tools.
All my courses are followed-up with a comprehensive support programme to enable the participants to extract the maximum value from their training experiences.
Multilingual Web Marketing
A website, by itself, is not sufficient to drive an effective multilingual web marketing campaign and create interest in a company or brand. What is needed is a comprehensive inbound marketing strategy based upon a marketing funnel composed of, on one side, social media and, on the other, PPC and SEM. At the base of the funnel lies the visitor-converting website which is built around a blog. The blog is the content marketing “motor”, creating search engine and visitor interest and, ultimately, visitor conversion.
The multilingual inbound marketing system works and I would like to prove to you how effective it can be for your organization. I am able to create for my clients an entire online marketing funnel, in any one or combination of 25 languages and, additionally, train your staff in how to use it to the maximum advantage.
Contact me for more information.
Global Web Services
Hreflang tags help overcome one of the biggest challenges of international SEO by successfully targeting the correct content to the correct region. I can review the hreflang implementation on your websites and then report on, and correct, any identified issues.
Global Marketing Personas
My network can conduct extensive research on your international target audience. By collecting data on their professional demographics and online content consumption habits we can create an effective list of personas for use in your global marketing programmes.
Global Blog Content
Blogging in your target languages is the foundation for a successful international inbound marketing strategy. I can assist you in creating blog content that matches your company’s style and tone by creating compelling, tailormade articles to boost your international expansion.
Global Content Creation
I offer a multilingual content creation service that offers your company the highest quality, engaging content in your target language to boost your overall visibility in the search engines. The content is always written and revised by a native speaker of the target language.
As part of my web marketing services I offer a whole raft of search engine optimisation (SEO) features. A selection includes: SEO global consultancy and recommendations, SEO competitor assessment, SEO linguistic analysis, and SEO keyword research for Google.
Pay-per-click (PPC) advertising constitutes an essential part of the online marketing funnel driving traffic to a website. My PPC services include: PPC Budget Management, PPC keyword research, PPC keyword review, PPC Competitor audit and PPC keyword expansion.
Global Social Media
Effective social media communications are a vital element of every online strategy. My services include: Facebook page management, Twitter page management, online reputation management, competitor profile analysis, Weibo account setup and LinkedIn page creation.
An effective web marketing system relies upon effective web analytics. My services include: expert Google analytics implementation, Google analytics consultancy, Google analytics report setup, Google analytics health check and Naver analytics basic setup.