Digital Globalization Training

Essential training to help you develop the knowledge, systems and teams you need to achieve global online success.

Learn how to expand your business internationally

Join one of my individualized company training sessions or workshops and learn how to successfully globalize your web presence and business processes. Choose from onsite in selected European locations or online worldwide.

Introduction

Receive a comprehensive, non-technical, introduction to digital globalization and the opportunities it presents for successful business expansion by leveraging the web, generating new revenue and facilitating company growth.    

Internationalization

Learn how to mange the critical challenges that companies face during the internationalization process including cultural and international distance as well as the liabilities of newness, foreignness and outsidership.

Analysis

From how to source and use international market research through web globalization pre-value chain analysis to global web analytics, learn all the essential processes necessary to maintain the successful progression of your business.

Strategy

Learn how to create a complete company digital globalization strategy  that encompasses market research and entry, environmental challenges and requirements, branding, web globalization, web marketing, assessment and optimization.

Process

Within the digital globalization process, learn how to select the best internationalization approach for your business model: born global, networking, Uppsala, licensing, franchising, joint ventures or strategic alliances.

Marketing

International web marketing is complex. Learn how to develop the best strategy, implementation and ROI for your business via standardization or localization approaches that include cultural customization and understanding the mindset and values of your target markets.

Individualized, corporate 

training sessions and

workshops

Your business needs the necessary systems and skills in place to launch into new online markets. I offer training adapted to the specific needs of your company, giving your team the in-depth knowledge and confidence required to successfully implement your digital globalization projects.

Learn from an expert

I have condensed my 25 years of experience in helping businesses expand internationally to develop a comprehensive corporate training system which can be adapted to the needs of both large and small companies.

Global E-commerce:
  • Opportunities & Challenges
  • Legal Environment
  • Cultural Environment
  • Geopolitical Environment
  • Economic Environment
Global Branding:
  • International Brand Names
  • Branding Strategy
  • Brand Protection
  • Cultural Customization
  • Socio-Cultural Factors
Global Expansion:
  • Web Globalization
  • Internationalization
  • Localization & Translation
  • Global Content Management
  • Research & Cost Assessment
Global Marketing:
  • International SEM
  • International SEO
  • International PPC
  • Global Social Media
  • Assessment & Testing

Interested in a Training Session or Workshop?

There are no pre-requisites for attending a training session or workshop and no prior knowledge is assumed. Onsite attendees are provided with all the required learning material, guides and check lists and online attendees given unlimited access to digital downloads. Further support and advice is always available.

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Introduction

Internationalization

Analysis

Strategy

Process

Marketing